Hood biography
Huda Kattan: The path from the influentor to the entrepreneur as a financier became a beauty blogger and a businesswoman-and instantly got rich in bloggers success are usually very fleeting, but not in case of thin Kattan. For the first time, the makeup artist appeared on the Internet in the year - it was then that she created a page in one of the social networks, where she shared her reviews on cosmetics and recorded a video with her life hacks.
Content began to gain popularity, and a whole business empire has grown from the usual beauty blog. Huda founded her Huda Beauty brand, and her girls around the world began to hunt for her shadows, highlighters, bronze and overhead eyelashes. At the same time, it is interesting that the girl did not plan to build a career in the field of beauty. Already at the age of nine, the girl began to look for ways to hide the shortcomings of appearance, and at the age of 14 she arranged a beauty wizard, in which she made the form of eyebrows to her sisters and friends and honed different makeup techniques on them.
After school, she was educated as a financier at the University of Michigan. And although the parents were against the makeup artist’s career, Huda did not abandon the beauty involvement-during her studies she made up actors at the student theater. After graduating from college in the year, she moved with her family to Dubai. There she planned to build a career as a financier in a large consulting company Robert Half, but quickly fell under the abbreviation.
In her free time, Huda gave her friends to makeup advice, and then she still decided to engage in education in the beauty sphere-in the year she moved to Los Angeles and entered the school of makeup artist Joe Blasko. After she returned to Dubai and worked in Revlon, sometimes she made a celebrity make -up. Hud started a blog in social networks on the advice of the younger sister of Mona.
She invited her to open her brand. The first product was overhead eyelashes - they were bought instantly. It was the popularity of the blog that thin played an important role in her career: in the year, already having millions of subscribers, the thin -made brand of decorative cosmetics Huda Beauty. Victoria Vakuluk makeup artist, an artist in the body, a beauty blogger, the courage of manifestation with an important turning point in life and career, thin Kattan was that she had abandoned a promising direction and started the YouTube channel.
Huda graduated from the financial faculty and did not work in her specialty: she went to California to engage in a make -up, and then moved to Dubai. For example, with the help of glue, I got rid of black dots on the nose, used the antacid as a primer on the T-zone, glued overhead eyelashes on the eyebrows to increase the volume of recognition of the very thin ones, it turned out badly.
She made honest reviews of products and procedures, told and showed without hesitation! Hud Kattan Photo: Hudabeauty Instagram is a member of META Corporation, recognized as extremist and is banned in Russia definitely, the Kattan Light introduced a feeling of frivolous fun into the beauty industry, spreading humorous beauty tutorials. Her main plus - she is frank with the audience, is not afraid of experiments or look stupid.
She says that sometimes her experiments are a little stupid and somewhere crossing the line, but some of them are really amazing. For example, Hudu proposed to seal the whole face with tape and draw contouring along these lines. She demonstrated this technique, and it turned out that in a certain sense, this really simplifies the application of funds - everything will work to apply evenly and it remains only to shade.
Relations with subscribers Hood one of the first used social networks to promote her brand, got an Instagram account is a member of the META Corporation, was recognized as extremist and banned in Russia in the year, and two years later gained 1 million subscribers.
But she did not even have a makeup artist’s background, like Charlotte Tilberi or Pat McGrath. She just very skillfully treated social networks. On her blog, she laughed, made mistakes when applying makeup and talked about her shortcomings. And she served the products so that you definitely wanted to buy them. This is evidenced by the statistics of crazy sales. Hood has always been very close to her audience, and even today its popularity is not a hindrance: the make -up artist always takes into account the criticism of subscribers and even writes an apology to the audience if there has been a mistake in the production of Huda Beauty, as it was recently with the tonal means of the brand.
Hud said that without problems you can return the “wrong” products, and promised to send a true tone shade for free. As a result, in the comments there were a bunch of enthusiastic messages in the spirit of "this is how the real CEO should behave." Huda Kattan is at the Huda Beauty master class in East West Atelier in Dubai, the United Arab Emirates Photo: Cedric Ribeiro Getty Images, by the way, is always supported by other makeup artists, including reposts their videos to their page, and also records the answers to the videos that impressive it.
It is not for nothing that she calls herself “Your Big Beauty Sister”, as indicated in her profile cap in Tiktok.Honest beauty without filters, another breakthrough is thin - this is the creation of a petition that the brands indicate that they are exhibited by retouched photos or videos. Thus, she fights toxic standards of beauty in social networks and translates the idea of love for herself without filters.
For thin, it was always important to remain yourself and not be afraid to look imperfect. Thanks to this approach, she also issues funds that really work. There is even an Easy Blur line - it includes a primer and a foundation that create a bluer effect. Some subscribers did not believe that such a coating is possible without filters, and then rollers were encouraged in social networks, where one side of the face was painted and the other was not.
People tested cosmetics on themselves and became convinced that the result was not a filter.